Reebok’s advert used 50 Cent as their selling point; the advert begins with medium shot of stereotypical American black neighbour hood, this connotes with the past life of 50 Cent. A shot of a telephone line with a pair of shoes tied together, hanging of the telephone line is shown; which represents a murder of a gang member at the place. This links with the stereotypical view of typical thug on the American hood also the link with 50 Cent’s past life. There is glance of a red paddle with connotes a violence and blood; also there is a gun shot sound (non-diegetic sound). This follows with 50 Cent’s head bow down with a news broadcast of a gun shooting. That follows the mentioning of 50 Cent’s 9 times gun shot experience as a count down also a non-diegetic sound. Finally the broadcasting presenter asks 50 Cent; “who you plan to massacre next?” which follows with 50 Cent grinning to the question.

The advert uses plenty of shot types such as the close up shot of 50 Cent that give the audience a focus point to look at. Also there are many types of angle shots such as the low angled shots which gave 50 Cent the power and higher status over the audience; this also tells the target audience he is the bench mark of power to reach if you desire a lifestyle he obtained in his life.

To enhance the atmosphere the advert uses sounds to manipulate the audience or indicate the links with focus point. Such as the non-diegetic sound of the gun shot and the shot of 50 Cent’s head bowing down this reflects on 50 Cent’s past life. Also the radio news broadcast of gun shooting with the count down from 9 to 1 links with 50 Cent’s life experience with gun shooting.

The reason maybe Reebok would glamorise violence so their could make a link with most of the public of America; which lead to the increase of sales of their products due to the advert of linking products and a famous self made wealthy being (50 Cent.

I think that this advert should be banned so there would no bad influence in the American public of the way of reach to a wealthy status such as 50 Cent. The reason it should be banned is sue to the message I personally received from the advert which would be the same for many people watching the advert.

1. This advert was banned because of the use of language with in the advert in the public. (Where The Bloody Hell Are You?)
2. The misuse of foul language in the public and that could influence young peoples’ behaviour.
3. Yes the advert should be banned to keep young people away from influencing bad behaviour.

WEB 2.0

6 significant facts on web 2.0:

• Well over 1,000,000 books are published worldwide every year.
•  Online readers of newspapers are up to 30 million in the last 5 years.
• More video was uploaded to YOUTUBE in the last 2 months that if ABC, NBC and CBS had been airing new content 24/7/365 since 1948.
• 95% of all songs downloaded last year weren’t paid for.
• Wikipedia launched in 2001; it now features over 13 million articles in more than 200 languages.
• Nokia manufactures 13 cell phones every second.

1.) The issues that surround being able to access ideas, words and images from around the world could be very influencing to many people. That could range from radical ideas and beliefs or images that could change an individual’s life in the society. However this also gives people without power in society but freedom in the world through social networking sites.

2.) I think that the group of people that should be responsible for internet regulation are the secret agencies that’s because the main communication for anyone is the internet. By the regulation that could prevent serious situations taking place.

3.)  There should be governments regulating the internet to prevent serious crimes such as pornography, identify thief and cyber bullying. Also radical ideas threatening communities could be prevented before events taking place which could save millions.

4.) I think that it may take a new organisation because they would be devoted on the regulation of the internet; this will make the regulation more efficient.

5.) The regulation could be monitored by high-tech machines that the government could buy, the progress could be checked every month see the results of the regulation. The monitoring program should be checking the websites in the world with specific words to shorten the time.

6.) The regulation of the internet would be breaching the privacy aspect of the internet; freedom will be broken but in return the protection of society is worth paying for.